Self-Serve Dog Wash Huge Untapped Market
The Coin Operated Self-Serve Dog Wash Market is a huge untapped market. In 2017, a total of about 89.7 million dogs lived in households in the United States as pets - Up from 68 million in 2000. (T-1) Some 60.2 million U.S. Households own a dog - That's nearly one-half of all U.S. Households. (T-2) Click on tables to enlarge
Long Term Outlook for K9000® Self-Serve Dog Wash Business is Excellent
The long term outlook for a K9000® Self-Serve Dog Wash business is excellent. The Pet Industry is booming. Spending on pets is expected to reach $70 billion in 2018 - Up from $69.51 billion in 2017.
In no small part this is due to the shifting of the generational makeup of pet owners from Baby Boomers to Millenials. In 2014 Baby Boomers were the largest segment of pet owners (37%). In 2016 that percentage declined to 31%, and has been supplanted by Millenials as the largest segment of dog owners at 38%. (See T-3)
This is good news because Millenials, more than any other segment, spend more on their family dog. Millenials think of the family dog as an integral member of the family. It is not uncommon, for example, to hear a Millenial describe themselves as "Fido's parent."
However, no matter where American pet owners live and whatever their age or ethnicity, they stand united in believing that their pets make a positive contribution to their lives. For example, more than 90% of dog owners across a wide range of demographic segments agree that their dog has a positive impact on their mental or physical health. The profound connection between pet owners and their pets leads three in four dog owners to say they enjoy buying pet products that pamper their dogs.